Gawker: Is the US Army the New Pitchfork?

This morning, Gawker has an interesting post ("Is the US Army the New Pitchfork?") about the Defense Department's Armed Forces Entertainment using unknown indie bands (and bar bands, it seems) to entertain the troops in Iraq.

My first impression: I don't like it. It just seems exploitative to take little known bands desperate for attention into a potentially dangerous situation.

Isn't this a job for Hinder or Nickleback?